Vitality

At Vitality, we believe in making a positive difference to people’s lives.  With our unique approach to insurance and investments, we help you take a more active role in managing your own wellness.  This can encourage you to develop healthy long-tern habits that are good for you, good for us and good for society.

About Vitality – positively different health insurance, life insurance and investments

Vitality is part of Discovery Limited, a worldwide insurer and investment manager protecting more than eight million members in 18 countries worldwide, across Europe, the United States, Australia, South Africa, Canada and China.

Vitality pioneered the ‘shared-value’ insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Through this model, Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society. The effect is positive for all stakeholders – members benefit from better health, financial rewards and additional incentives; employers benefit from healthier, more productive, and more engaged employees; and Vitality benefits from a healthier membership base.

Vitality Ambassadors Jessica Ennis-Hill, Heather Knight, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root and Jonny Wilkinson are role models who embody the company’s values. They use their passion for living a healthy, active lifestyle to motivate others to make positive changes, promoting the message that taking small steps today can dramatically improve wellbeing over the long-term.

In the UK, Vitality operates as three distinct businesses: VitalityHealth, VitalityLife and VitalityInvest.

VitalityHealth is one of the UK’s leading private medical insurers. Through applications of the shared-value model to health insurance, VitalityHealth incentivises members to get healthy, motivating better lifestyle choices which translate into lower mortality and morbidity risk over time. All VitalityHealth members receive Core Cover, giving them access to private GP video consultations within 48 hours and a Full Cover Promise (including full cover for hospital fees, consultant’s fees, diagnostic tests and out-patient surgical procedures where the treatment is eligible on the plan). For more information, visit www.vitalityhealth.co.uk

VitalityLife is one of the fastest growing life insurers in the UK, offering award-winning cover to thousands of members. VitalityLife is unique to the UK protection market, with a suite of products including Life Cover, Income Protection Cover, Serious Illness Cover and Business Protection. By recognising people's efforts to look after themselves, VitalityLife offers a more comprehensive set of benefits than traditional insurers, and at highly competitive prices. For more information visit www.vitalitylife.co.uk

VitalityInvest is a revolutionary investment proposition designed to prepare customers for the retirement of tomorrow. It brings the shared value insurance model to the long-term savings market. The proposition consists of three products - a stocks and shares ISA, a junior ISA and a retirement plan - available through financial advisers. The products incorporate features aimed at generating economic value for all stakeholders through positive, long-term behaviour change. For more information, visit www.vitality.co.uk/investments

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Vitality